Heat Up Your Brand This Summer with ITVX Advertising

Summer 2025 is set to be a scorcher for ITVX, with a lineup packed with unmissable content and innovative advertising opportunities. If you’re looking to make a splash with your brand, here’s why ITVX should be your go-to platform this season.

Reach a Massive and Engaged Audience

ITVX is more than just a catch-up service; it’s a streaming powerhouse with a massive and growing audience. Recent figures show that ITVX has a monthly reach of 21 million, with viewers spending over a billion hours on the platform. What’s more, ITVX is attracting younger audiences, with a significant portion of viewers for US Comedy and Drama in the 16-44 age bracket. This means you can connect with a diverse and engaged audience, from mainstream viewers to elusive younger demographics.

Laser-Sharp Targeting

ITVX offers advanced targeting options, allowing you to reach specific audience segments based on factors like location, viewing habits, and even shopper data. Through tools like Matchmaker, ITV can blend its first-party data with Tesco Clubcard and Boots Advantage data, giving you unparalleled precision in reaching your ideal customer. This level of targeting ensures your ads are seen by those most likely to engage, improving conversion rates and ROI.

Innovative Advertising Solutions

ITVX is constantly evolving to provide cutting-edge advertising solutions. This summer, take advantage of new innovations like:

• ITV Lead Gen Ads: Capture qualified leads directly from your TV ad. Viewers can express interest via their remote, and ITV can share their details with you seamlessly.
• ITV YouTube Affinities: Target highly relevant audiences based on their interests by combining ITV’s brand-safe content with Google’s unique audience and search data behind ITV’s YouTube channels.

Love Island: Your Summer Advertising Hotspot

No summer on ITVX is complete without Love Island. This hugely popular show attracts massive audiences and offers unique advertising packages that combine spot and VOD inventory. With a viewing split of around 45% linear and 55% VOD, Love Island packages allow you to reach viewers across platforms.

Cost-Effective Reach

VOD advertising on ITVX offers a cost-effective way to reach your target audience. In fact, the cost per completed ad view on broadcast VOD is significantly cheaper than YouTube and Facebook. This means you can achieve impactful results without breaking the bank, making ITVX an ideal platform for businesses of all sizes. While precise costs vary depending on the campaign and specific slots, VOD campaigns are generally scalable and don’t require a significant upfront investment.

Success Stories

Numerous brands have already found success advertising on ITVX. Case studies show significant uplifts in product sales and conversions by targeting specific shopper audiences with tailored ITVX ads. These success stories demonstrate the power of ITVX to drive real results for your brand.

This summer, don’t miss the opportunity to connect with your target audience on ITVX. With its massive reach, advanced targeting, innovative solutions, and cost-effectiveness, ITVX is the perfect platform to heat up your brand and achieve your marketing goals.

Would you like to know more about specific advertising options or pricing on ITVX?