The Rise of Lo-Fi Content

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The Rise of Lo-Fi Content
Marketing • July 21, 2025
The Rise of Lo-Fi Content

The Rise of Lo-Fi Content Influencers have shaped online culture for over two decades, from the early days of YouTube and Instagram to today’s TikTok influencers. As the digital landscape continues to evolve, there’s been a noticeable shift in how content is produced and consumed. More creators are embracing a raw, natural style that feels personal, relatable, and real. Welcome.. Read more

Digital Display Ads
Marketing • July 18, 2025
Digital Display Ads

Behind TV, newspaper ads are the most trusted form of advertising. Think press advertising is a thing of the past? Think again! While the number of physical papers may have fallen, their online platforms have more than made up for this – the big titles have some of the most visited websites in the UK and reach up to 20%.. Read more

Make Your Ads Move: Why HTML5 Display Ads Are Worth Paying Attention To
Marketing • June 30, 2025
Make Your Ads Move: Why HTML5 Display Ads Are Worth Paying Attention To

Let’s be honest — most digital ads get ignored. Static banners sit at the edges of websites hoping someone gives them a glance. But in a world of endless scrolling, what actually grabs attention? Movement. That’s where animated HTML5 display ads come in. At Soup Creative, we’ve been building more of these for our clients — and with good reason… Read more

Summer with ITVX
TV • June 16, 2025
Summer with ITVX

Heat Up Your Brand This Summer with ITVX Advertising Summer 2025 is set to be a scorcher for ITVX, with a lineup packed with unmissable content and innovative advertising opportunities. If you’re looking to make a splash with your brand, here’s why ITVX should be your go-to platform this season. Reach a Massive and Engaged Audience ITVX is more than.. Read more

Soup Hosts – A Conversation about AdSmart from Sky
TV • June 16, 2025
Soup Hosts – A Conversation about AdSmart from Sky

AdSmart Deep DiveSoup Creative hosts a podcast ‘Soup in the Loop’, where we welcomed Natalie Guest from Sky to dive deep into AdSmart, Sky’s innovative solution for bringing precision-targeted advertising to TV screens. Gone are the days of one-size-fits-all commercials. AdSmart allows brands to serve tailored ads to specific households based on demographics, interests, and viewing habits.What You’ll Learn: How AdSmart works behind the.. Read more

Unlock Immediate Results with DRTV: Your Guide to Direct Response Television
TV • June 16, 2025
Unlock Immediate Results with DRTV: Your Guide to Direct Response Television

In today’s fast-paced marketing landscape, every pound spent needs to deliver a measurable return. While traditional brand advertising has its place, many businesses are turning to a powerful, results-driven approach: Direct Response Television (DRTV). If you’re looking to generate immediate leads, drive sales, and gain invaluable insights from your TV campaigns, DRTV might just be your next big move. So,.. Read more

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