Tag: TV

Heat Up Your Brand This Summer with ITVX Advertising Summer 2025 is set to be a scorcher for ITVX, with a lineup packed with unmissable content and innovative advertising opportunities. If you’re looking to make a splash with your brand, here’s why ITVX should be your go-to platform this season. Reach a Massive and Engaged Audience ITVX is more than.. Read more

AdSmart Deep DiveSoup Creative hosts a podcast ‘Soup in the Loop’, where we welcomed Natalie Guest from Sky to dive deep into AdSmart, Sky’s innovative solution for bringing precision-targeted advertising to TV screens. Gone are the days of one-size-fits-all commercials. AdSmart allows brands to serve tailored ads to specific households based on demographics, interests, and viewing habits.What You’ll Learn: How AdSmart works behind the.. Read more

In today’s fast-paced marketing landscape, every pound spent needs to deliver a measurable return. While traditional brand advertising has its place, many businesses are turning to a powerful, results-driven approach: Direct Response Television (DRTV). If you’re looking to generate immediate leads, drive sales, and gain invaluable insights from your TV campaigns, DRTV might just be your next big move. So,.. Read more