70% of companies that use CRO report increased sales and revenue

Paid Social

Paid social media marketing builds targeted reach, awareness, and conversions by putting your brand in front of the right audience, at the right time, with the right message. It’s not just about running ads, it’s about creating strategic campaigns that deliver results.

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The Art and Science of Paid Social Strategy

We’re incredibly passionate about the strategy and creativity behind every paid social campaign we manage.

For us, it’s more than simply placing ads; it’s about deeply understanding your audience, your brand’s voice, and the psychology that drives clicks and conversions. We craft compelling ad creatives and messaging designed to cut through the noise, ensuring your brand doesn’t just get seen but truly remembered. Every campaign we run is backed by data-driven insights and creative precision—because effective paid social isn’t just advertising, it’s brand storytelling with intent.

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Tailored Paid Social for Maximum Impact

Just as every brand has its own identity and goals, every paid social campaign must be uniquely tailored for maximum impact.

We don’t believe in generic targeting or cookie-cutter ad strategies. Instead, we develop custom audience profiles, refine ad placements, and design creative variations that speak directly to the people who matter most to your brand. Whether it’s META Ads, Instagram Reels, or cross-platform campaigns, our bespoke approach ensures your investment works harder, cutting through the crowded feeds and delivering tangible, scalable results.

Turn More Clicks into Customers - Without Increasing Your Ad Spend

Paid social media marketing can deliver far more than just clicks, when done right, it turns casual scrollers into loyal customers without increasing your budget. By using smart targeting, creative testing, and analytics driven decisions, every ad you run works harder for you. Improving the relevance of your campaigns, refining audience segments, and optimising creative assets removes wasted spend and boosts results. Most importantly, it builds a foundation for long term, sustainable success across platforms like Facebook, Instagram, LinkedIn, and TikTok, with each tweak compounding your ROI over time.

Convert More. Spend Less. Dominate Social.

Maximise existing Ad traffic
Improve return on ad spend (ROAS)
Data-driven Actions
Evidence based optimisation
Better Audience Engagement
Remove friction, boost conversions
Sustainable Social growth
Build long-term benefits

Got an Idea? Let's Talk!

Do you need your ad budgets to work harder?
Let's connect with our team to explore how we can craft compelling content that achieves your goals.

No obligation, informal conversation!

Book a 30 minute call with our creatives today
Ben Phillips
Business Development
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Our Ears Are Burning

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There are many reasons we've worked with Soup for a number of years, the main one being because they get us as a brand, and secondly because they find a way to be as creative within a highly regulated industry as if they were on any project. Their level of creativity and storytelling is matched with technical ability and backed up with superb project management. In short, an outstanding choice for any creative visual project, whether you work in a regulated industry like we do, or not.

Dave George - Bikmo
Dave George - Bikmo
CEO Bikmo Cycle Insurance

It was a really good experience to work with Soup. They managed to film 6 product videos for us in just a few days which used to take us months and months. So thank you to the entire team that made the production of professional and engaging videos such a smooth and fun experience.

Mareike Müller - Horizon Global
Mareike Müller - Horizon Global
Head of Marketing

The Soup team are brilliant. We came to them with a vision and few ideas of how we wanted our animation to look and within a week they came back to us with a full storyboard of just what we were after. Their proactive project management always makes things go smoothly and they always go that extra mile. Thanks for your hard work! Hannah George, Anwyl, Marketing Coordinator

Hannah George - Anwyl Homes
Hannah George - Anwyl Homes
Marketing Coordinator

We've been working with Soup for just over a year on a variety of projects and I couldn't recommend Stew and the team enough! Their creativity and dedication to producing the best product possible have been unmatched. If you're looking for a creative agency to take your project to the next level look no further!

Andy Powell - ASH Waste
Andy Powell - ASH Waste
Group Marketing Manager