Digital Display Ads

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Digital Display Ads
Marketing • July 18, 2025
Digital Display Ads

Behind TV, newspaper ads are the most trusted form of advertising. Think press advertising is a thing of the past? Think again! While the number of physical papers may have fallen, their online platforms have more than made up for this – the big titles have some of the most visited websites in the UK and reach up to 20%.. Read more

Make Your Ads Move: Why HTML5 Display Ads Are Worth Paying Attention To
Marketing • June 30, 2025
Make Your Ads Move: Why HTML5 Display Ads Are Worth Paying Attention To

Let’s be honest — most digital ads get ignored. Static banners sit at the edges of websites hoping someone gives them a glance. But in a world of endless scrolling, what actually grabs attention? Movement. That’s where animated HTML5 display ads come in. At Soup Creative, we’ve been building more of these for our clients — and with good reason… Read more

Summer with ITVX
TV • June 16, 2025
Summer with ITVX

Heat Up Your Brand This Summer with ITVX Advertising Summer 2025 is set to be a scorcher for ITVX, with a lineup packed with unmissable content and innovative advertising opportunities. If you’re looking to make a splash with your brand, here’s why ITVX should be your go-to platform this season. Reach a Massive and Engaged Audience ITVX is more than.. Read more

Soup Hosts – A Conversation about AdSmart from Sky
TV • June 16, 2025
Soup Hosts – A Conversation about AdSmart from Sky

AdSmart Deep DiveSoup Creative hosts a podcast ‘Soup in the Loop’, where we welcomed Natalie Guest from Sky to dive deep into AdSmart, Sky’s innovative solution for bringing precision-targeted advertising to TV screens. Gone are the days of one-size-fits-all commercials. AdSmart allows brands to serve tailored ads to specific households based on demographics, interests, and viewing habits.What You’ll Learn: How AdSmart works behind the.. Read more

In The Nix – The Cheshire Phoenix Podcast That’s Scoring Big Off the Court
Uncategorized • August 15, 2023
In The Nix – The Cheshire Phoenix Podcast That’s Scoring Big Off the Court

In a sport driven by energy, precision and teamwork, the Cheshire Phoenix have extended their presence beyond the basketball court — straight into the headphones and screens of fans with their fast-rising podcast, In The Nix. What started as a passion project is now becoming a standout success story in British basketball media. From Courtside to Podcast Side Launched in.. Read more