In a sport driven by energy, precision and teamwork, the Cheshire Phoenix have extended their presence beyond the basketball court — straight into the headphones and screens of fans with their fast-rising podcast, In The Nix. What started as a passion project is now becoming a standout success story in British basketball media.

From Courtside to Podcast Side

Launched in 2025, In The Nix offers fans a behind-the-scenes pass to the people, passion, and perspective that power the Phoenix. Hosted by Salty Siteine, the show blends insight, humour, and community conversation with regular appearances from players and coaches.

Each episode brings something different — whether it’s a look back at a tense away fixture, reflections from the locker room, or deep dives into player journeys, the show has carved out a unique identity.

Turning Views into Victories

Success on the court is always the goal — but In The Nix has proven that success off the court can be just as powerful. The numbers speak for themselves:

• 8500 views on episodes since launch on Youtube
• Most popular episode: Cheshire Phoenix Speak Out After Tough Game Against Bristol with 2798 views
• Growing subscriber base on YouTube and podcast platforms
• Consistent engagement in the comment sections

This kind of digital momentum reflects a real appetite for authentic fan-first content.

Building a Digital Fanbase

What really sets In The Nix apart is the community it’s created. Fans don’t just listen — they comment, ask questions, share episodes and tag friends. It’s become a space where supporters feel more connected, and where the human side of the sport gets room to breathe.

As one YouTube commenter put it:

“I could spend hours listening to Ben talk about the scout and how to strategically counter players”

Raising the Game for British Basketball

It’s no secret that British basketball is still building its mainstream media presence — and initiatives like In The Nix are helping bridge the gap. With local sponsorship opportunities, new fans discovering the club, and increased visibility, the podcast is more than entertainment — it’s a platform.

What’s Next for In The Nix?

With more episodes in the pipeline, potential live recordings, and fresh guests on the horizon, In The Nix shows no sign of slowing down. The team behind it continues to innovate, listen to feedback, and deliver content that keeps fans coming back.

If you haven’t already, now’s the perfect time to catch up, subscribe, and become part of the conversation.

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