Tag: Marketing

The Rise of Lo-Fi Content Influencers have shaped online culture for over two decades, from the early days of YouTube and Instagram to today’s TikTok influencers. As the digital landscape continues to evolve, there’s been a noticeable shift in how content is produced and consumed. More creators are embracing a raw, natural style that feels personal, relatable, and real. Welcome.. Read more

Behind TV, newspaper ads are the most trusted form of advertising. Think press advertising is a thing of the past? Think again! While the number of physical papers may have fallen, their online platforms have more than made up for this – the big titles have some of the most visited websites in the UK and reach up to 20%.. Read more

Let’s be honest — most digital ads get ignored. Static banners sit at the edges of websites hoping someone gives them a glance. But in a world of endless scrolling, what actually grabs attention? Movement. That’s where animated HTML5 display ads come in. At Soup Creative, we’ve been building more of these for our clients — and with good reason… Read more